Hi everyone,

Hope you have all had a good week. It has been hot with lots of Tokyo 2020 viewing here. I am super excited for all the programming that has come together for Couch Camp next week, so I am also looking forward to seeing many of your faces there!

Over the past two drops, I have shared many of the individual CIMS Store RSD Drop wrap-ups so that you could see best sellers, etc. In addition to that, I also surveyed our group to see how CIMS as a whole did with the events. Below are some of the bullet points and results of that survey:

When asked to rank the past three previous RSD experiences (2019, 2020,2021) all-around 75% of our group felt 2021 was the best out of the three.
In 2020 the CIMS group was pretty much 50/50 on instore vs. instore and online for their RSD events, but by RSD Drop 2 2021, that had shifted to a 60% primarily in-store/ 40% Both instore and online.
In 2019 about 70% of our group had a store- specific, e-commerce site, by RSD 2021 that has shifted to 90%
The majority of our group and their customers enjoys the multi-date events for RSD (about a 60/40 split among CIMS)
About 68% of the drops titles were in-store sales with about 32% of in-store sales coming from non-drop titles
For the 2021 drops, overall in-store sales (all sales) were 84% and online was 16%
The CIMS group averaged about 80% sell-through after both dates.
We asked what our stores did additionally on the drop event days. We had a few stores that due to the virus did not do anything additional, however, some did do signings and a few performances. There was also a return of food trucks, giveaways and contests, many stores had sales or gave out coupons, and many partnered with charities and other local businesses.

All in all, RSD 2021 was a success for our stores and once again we are grateful to the many individuals that bring these days to life.

Also, we have put together a cumulative CIMS Top 100 RSD Drop chart that shows our top 100 titles from both events. We are sharing that this week along with our usual CIMS chart.

See you at Couch Camp,
Andrea

Andrea Paschal
Executive Director
Coalition of Independent Music Stores
ThinkIndie Distribution
3738 4th Terrace North
Birmingham, AL 35222
Phone: 205.595.1932 x.208
Fax: 205.595.1938
Email : andrea@cimsmusic.com
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